As defined by Cambridge dictionary Governance is:
the way that organizations or countries are managed at the highest level, and the systems for doing this
After project is implemented it needs to be governed if you want to run it sucesfully for a long time. Defining who are your stakeholders, how you communicate with them,setting up KPIs and monitoring them is only way for project to be sucessful.
Even if you know your Account or your Product is the best Project Governance is still needed. As time evolves and your project is more spread in Accounts environment new people are being onboarded into project with different expectations and they have to be governed.
Better Customer support means its much easier for you to implement Project Governance. It is not about support, management, product or relationship with the Client; it is about how you govern the project, the stakeholders and the expectations.
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